The Fall/Winter 2019-2020 Louis Vuitton collection, a masterful blend of futuristic elegance and subtly rebellious spirit, was brought to life not only by the creative genius of Nicolas Ghesquière but also through the lens of acclaimed photographer Collier Schorr. This collaboration marked a significant moment in the history of Louis Vuitton campaigns, showcasing a distinct aesthetic that deviated from the brand's more traditionally glamorous portrayals. Schorr's signature style, known for its evocative portrayal of youth and its exploration of gender and identity, infused the campaign with a raw, intimate energy that resonated deeply with audiences. This article will delve into the intricacies of this collaboration, exploring the creative vision behind the Louis Vuitton F/W 2019 campaign, the photographer's unique approach, and the overall impact it had on the brand's image.
The Louis Vuitton Fall Winter 2019.20 collection itself was a study in contrasts. Ghesquière, the creative director, expertly blended sharp tailoring with softer, more romantic elements. The collection featured a striking array of textures and fabrics, from sleek leather and shimmering silks to more utilitarian, workwear-inspired pieces. This duality mirrored the complexities of the campaign imagery, which moved seamlessly between moments of intense focus and more relaxed, candid shots. The photographer, Collier Schorr, proved to be the ideal choice to translate this multifaceted vision into compelling visuals.
Schorr's distinct photographic style is characterized by its unflinching honesty and its ability to capture the subtle nuances of human emotion. Her work often features young people, exploring themes of identity, rebellion, and the complexities of adolescence. This focus on authenticity aligned perfectly with the spirit of the Louis Vuitton F/W 2019 collection, which aimed to create a sense of effortless cool rather than unattainable perfection. The resulting campaign images were far from the highly polished, aspirational imagery often associated with luxury brands. Instead, they presented a more raw, intimate perspective, focusing on the individuals wearing the clothes and allowing their personalities to shine through.
The Louis Vuitton F/W 2019 Campaign, masterminded by Schorr, eschewed the typical glossy perfection of many high-fashion campaigns. Instead, it opted for a more documentary-style approach. The models, a diverse cast chosen by Ashley Brokaw, were not simply mannequins showcasing clothes; they were characters within a narrative, each possessing a unique personality and presence. This approach allowed the clothes to feel less like a costume and more like an extension of the models' individual identities. The campaign felt less about showcasing the clothes themselves and more about the individuals who wore them, creating a more relatable and engaging experience for the viewer.
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